ServicesThree pillars, one system
OUTBOUND
Pipeline you can plan around
Low volume, high intent, inboxes that actually land.
GTM BrainFOR OUTBOUND
It gets sharper with every reply it reads.
THE KINETYCA BLOGHow modern GTM systems
How modern GTM systems
actually get built.
Written by the two people running the engagements: what we build, what works, and what we stopped doing.
GTM ENGINEERINGWhat a GTM engineer does, day to dayA GTM engineer builds the system the rest of the revenue team runs on. Here is what they own, how the work moves through a week, and how to tell a good one from a busy one.Read ↗20 OCT 2026 · 7 MINGTM ENGINEERINGCRM setup checklist: build it before you send a single emailTen items in two parts. Five you build in a fixed order, five cleanup passes over the data you already hold, and one rule about what gets written to the CRM at all.Read ↗20 OCT 2026 · 9 MINCLAUDE FOR GTMThe best Claude skills for GTM, picked from the 87 we publishA shortlist of 15 skills grouped by job, with what each one does and when to run it. Plus how we structure skill files so the same file works for every client.Read ↗20 OCT 2026 · 11 MINOUTBOUNDLinkedIn outreach vs cold email: which one to use, and how to run both on the same listThe two channels fail in different ways, so the right answer depends on which constraint you are under. Here is the side-by-side comparison, the decision rule we use, and the sequence for running both against one list.Read ↗20 OCT 2026 · 9 MINCLAUDE FOR GTMClaude for GTM: how GTM teams run on ClaudeHow we run every client account from one Claude brain: what it knows, the layers it runs on, what it does well, and where a person stays in charge.Read ↗20 OCT 2026 · 9 MINGTM STACK AND DATAThe GTM tech stack by company stage: the layers, the tools and what to buildThe tools change as revenue grows and the jobs stay the same. This is the stack we run for clients, layer by layer, and what it looks like at each stage.Read ↗20 OCT 2026 · 11 MINOUTBOUNDB2B outbound: how a modern outbound system works, stage by stageThe seven stages of a working outbound system, in the order we build them, with the volume maths, the timeline and the two numbers that tell you whether it works.Read ↗20 OCT 2026 · 11 MINABM AND SIGNALSSignal-based selling: what it is, the signals we use, and how we route each one to a playSignal-based selling is outreach timed by something that happened at the account. This is how we run it for clients: where signals come from, how we tier them, and the route from a signal to a sent message.Read ↗20 OCT 2026 · 10 MINABM AND SIGNALSBuying signals that actually work for B2B outbound: 15 examples and the play for eachThe signals we run for clients, grouped into four families. For each one: what it is, how to detect it, why it points to a purchase, and which play it should trigger.Read ↗20 OCT 2026 · 11 MIN
KINETYCA GTM NEWSLETTERGet this a week early.Everything we publish here goes to newsletter readers first, along with the cases and numbers that never make it onto the site. Tuesdays and Thursdays, written by David and Matteo.
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Kinetyca GTM NewsletterNews, cases and what is actually working in GTM right now.