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OUTBOUND
Pipeline you can plan around
Low volume, high intent, inboxes that actually land.
GTM BrainFOR OUTBOUND
SEND 01SEND 05
It gets sharper with every reply it reads.
FOR AGENCIES AND CONSULTANCIES

Your best clients came from who you know.
Then the room ran out.

Almost every good agency is built on relationships, and that works right up until it stops. We build the second channel: a way to win clients who have never heard your name.

WHERE THE WORK COMES FROMTODAYYoufinite, warm, already usedWITH A SECOND CHANNELYoureferrals keep running, plus a channel you own
WHAT WE USUALLY HEAR FIRST

You are excellent at the work. Selling it cold is a different skill.

"Every client so far came through someone we know."A strength until it is a ceiling. The network is finite, and the next tier of client has no line to you at all.
"We tried cold email and it made us sound like everyone else."Because it was pitch-led. Agencies cannot be pitched in a paragraph, but their work can be shown.
"When we are busy delivering, prospecting stops."The classic agency sawtooth. If new business depends on partner attention, it competes with billable work and loses.
"We do not want to become the agency that spams people."Neither do we. Your name is the asset being spent, so the system runs low volume and high relevance.
PROBLEM ONE

A referral pipeline has a ceiling, and you can feel it.

Relationship-led growth is not a weakness. It is why your close rate is high and your margins hold. The problem is arithmetic: every warm introduction you were owed has been called in.

You are selling judgment, and judgment does not compress into a paragraph. What travels cold is evidence: a specific problem, solved for a company that looks like theirs. So your best case study becomes the opening line, and the list is built to match.

PITCH-LED VERSUS PROOF-LEDPITCH-LED"We are a boutique agencyspecialising in growth forambitious B2B brands."reads like four hundred othersdeletedPROOF-LED"A firm your size was atthree calls a week. We tookit to eleven. Here is how."specific, checkable, theirsa real conversationwith someone who never knew you
01Find the pattern in your winsWe go through your best accounts and find what they had in common. Usually not the industry everyone assumes.
02Build the look-alike listCompanies that resemble the client your proof came from, verified rather than bought.
03Lead with the case, not the pitchEach sequence opens on a result you can defend, aimed at someone with the same problem.
04Write in the partner's voiceProspects can tell when a founder wrote the email and when a tool did. We keep the former.
05Route replies to whoever closesInterested replies land with the person who will run the call, with the context attached.
Daniel HartAccount Executive, Stryv
AN AGENCY WE DID THIS FOR

"$197K in revenue and a 5x ROI by month five. They connected every tool from Clay to HubSpot into a system that runs like clockwork."

StryvRevenue is an outbound sales agency that was building its own outbound capability from the ground up, with a major US client waiting on results. We built two outbound engines, one for direct hiring and one for partnerships, and trained the team to run them in-house.

See the case studies ↗
PROBLEM TWO

Pipeline that survives a busy delivery month.

Every agency knows the sawtooth. A good quarter fills the team, prospecting stops because everyone is delivering, and three months later the pipeline is empty at exactly the moment capacity frees up.

The fix is to make the pipeline independent of partner time. Sourcing, enrichment, sequencing and follow-up run whether or not anyone opens the CRM this week. Alongside that we tidy the commercial back end, so you can answer basic questions about your own funnel.

THE SAWTOOTH, FLATTENEDPIPELINEdashed: prospecting only when there is timesystem running regardlessIllustrative shape rather than measured data. The point is the variance, not the level.
01Take prospecting off the partnersSourcing, enrichment, sequencing and follow-up run on their own. Partner time goes to conversations only.
02One pipeline everyone trustsStages that mean the same thing to everyone in the firm, so a forecast is a forecast rather than an opinion.
03Know which work is worth winningReporting by service line and channel, so you can see which engagements were profitable.
04Hand it overDocumented, trained and owned by your team. We are not trying to become a permanent line item.
WHO YOU ACTUALLY DEAL WITH

The founders sit on the engagement.

Not a strategy call followed by a handover to a junior. One of us stays on the account for its duration, with a senior GTM team behind us doing the build.

David TurewiczCEOSoftware, accelerator and startup background. Runs the GTM architecture side: how the system is designed, what it is built on, and where AI actually earns its place. LinkedIn
Matteo FoisCOOLawyer by training, cum laude across Chicago, Scotland and Italy, then operations at Amazon. Runs delivery: process, documentation and the detail corporates expect. LinkedIn
HOW AGENCIES ENGAGE US

Three ways in.

Most firms start with one offer or one segment, see whether the work holds up, and expand from there.

One service lineWe build the channel for the offer with the clearest proof, and you judge it on the conversations it opens.MANAGING PARTNER
One new ICPA segment where you have no relationships. We test whether the proof travels there before you commit a hire.GROWTH LEAD
The whole BD functionChannel, pipeline hygiene and reporting built together, then handed to your team.FIRM LEVEL
IN THEIR WORDS

What it is like
to work with us.

"3 to 4 meetings a day booked per salesperson off the back of the campaigns. Transparent, consultative, and easy to work with."

Quin ChandlerManaging Director, Scanning Pens

"$197K in revenue and a 5x ROI by month five. They connected every tool from Clay to HubSpot into a system that runs like clockwork."

Daniel HartAccount Executive, Stryv

"$250,000 in total contract value in two months. Every single person who got on the phone with us, we got a contract from."

Bill KrellCEO, The Civil Recruiter

"We landed our first client within weeks of launching. Like having a marketing and sales team behind the scenes, without the hires."

Bill MalloyPartner, Framework

"€525K in sales across 4 countries. Their scientific, data-driven approach gave us greater control over our metrics."

Leonardo PetriniHead of Marketing, Limolane

"265 qualified leads in three months and $35K in new sales. If you want a scalable growth system, this is the partner you need."

Alex S.Founder

"5X'd our outbound volume and dramatically increased positive reply rates. Leads are hyper-targeted."

Donna Horwitz-HellerVP Marketing, BIGVU

"Outreach volume is multiples beyond what we were doing. They build trust fast. Take the shot."

Eric SaraivaHead of BD & Partnerships, MEO Continuity
NEXT STEP

Start with one offer,
or one segment.

One call with a founder. Bring the offer with your strongest proof, and we will tell you what we would build.

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