A curated set of the best tutorials, guides and walkthroughs for the modern GTM stack in 2026.
Most tools get 5 picks: 1 beginner, 1 full guide and 3 advanced use cases. Exa and Vector have 4, and La Growth Machine has 2. That is 90 picks across 19 tools. Two resources appear under two tools each, because they cover both. Built for founders, GTM leaders, RevOps operators and agency teams running real outbound, content and revenue systems.
01 ClaudeBeginner Matteo Fois's playbook for using Claude as a daily operating tool across sales, marketing and RevOps. The on-ramp for operators starting with Claude.
Full Guide Sophie Buonassisi (GTMnow) and Jordan Crawford's setup-in-5-minutes guide plus 30+ prompts covering sales, marketing, CS and product. Ready prompts for non-developers, and the standard Claude-for-GTM reference.
Advanced Use Cases Kyle Poyar (Growth Unhinged) on building Claude skills for deep research, pricing-page audits and competitive analysis. Includes the AI 50 pricing teardown built with the /deep-research-gtm skill.
Eric Nowoslawski's walkthrough of the open-source GrowthEngineX cold-email Claude skills repo. Built from patterns across 1,000+ real B2B campaigns: 28 skills that work together.
Sacha at ColdIQ's directory: 137 sales triggers, 34 email templates, 11 GTM plays and Clay enrichment workflows. The most comprehensive operator-published skills library.
02 Claude CodeBeginner Setup-in-5-minutes guide plus 30+ operator prompt patterns across sales, marketing, CS and product. Explains why Claude Code (vs Claude chat) and gives ready prompts for non-developers.
Full Guide ColdIQ's live demo with several use cases showing Claude Code replacing typical lead-gen agency work (LinkedIn ads, outbound, content). A full use-case sweep from a top outbound agency.
Advanced Use Cases Eric Nowoslawski walks through his open-sourced skills repo driving a Clay-based outbound campaign end to end. Growth Engine X is Clay's largest user by enrichment volume.
Eric Nowoslawski builds a Google Maps scraping and owner-enrichment lead system in Claude Code using Scraper.tech and rented Vast.ai GPUs. An SMB local lead-gen play.
Tim Yakubson dissects Eric's Claude Code workspace and skill files for cold email at scale. A rare look inside another operator's setup, covering CLAUDE.md structure and skill organisation.
03 AttioBeginner Attio's official platform tour covering the data model, automatic email and calendar enrichment, lists, workflows and AI features. The standard "what is Attio" walkthrough.
Full Guide Matthias Frank walks through setting up an Attio workspace from scratch. Covers the data model, objects, views, automations and the configuration choices that shape your CRM long term.
Advanced Use Cases Nacho Lafuente's 5-step process to migrate from HubSpot, Salesforce, Pipedrive, Close or Affinity into Attio. Includes data-model gotchas and the migrations he has shipped for VC and PLG teams.
Novlini, an Attio Elite Partner, breaks down a webhook-based Attio to Clay enrichment build with no Zapier or Make in between. Uses Attio's "Send HTTP Request" action and Clay record IDs.
A walkthrough of Attio's MCP server, the Record vs Entry model, and how to wire Claude to pipeline-management actions without building a custom integration.
04 LinkedIn Sales NavigatorBeginner The cleanest beginner walkthrough for connecting your Sales Nav account to an outbound workflow. Covers privacy settings, troubleshooting grey-status accounts and first-time configuration.
Full Guide La Growth Machine's 2026 guide: 25+ filters that matter, Boolean syntax examples, multichannel integration patterns, and what changed with LinkedIn's 2024 to 2026 platform updates.
Advanced Use Cases Eric Nowoslawski's 2026 Sales Navigator workflow for outbound at scale. Segmentation filters, list building, and feeding Sales Nav exports into Clay for enrichment, from the founder of Growth Engine X.
Nicolas Finet from Overloop walks through the 7-step setup his team uses across 12 sales reps and 47K LinkedIn touches a year. Boolean operators, lead lists, ICP filters and a pricing breakdown.
An end-to-end Sales Nav to Clay to Smartlead or Instantly workflow. Covers scraping via Phantombuster or LinkedIn URL import, waterfall enrichment, ICP scoring and sequence handoff.
05 ApolloBeginner Step-by-step sequence setup including rulesets, LinkedIn task steps, A/B testing, mailbox rotation and a ready-to-use 5-step cold outreach template. Works on the free plan.
Full Guide Tim Yakubson's 33-minute walkthrough. Deliverability setup, list building, lookalikes and scores, AI Research enrichment, sequences, website visitors, dialler, workflows and integrations.
Advanced Use Cases Jeremy Hurley from GTM Works builds a custom AI PowerUp prompt that scores accounts as Stripe-competitor fits, creates the custom field, segments leads and personalises sequences, using a real client.
Apollo's MCP-powered ChatGPT app. Search prospects, enrich, create records, add to sequences and analyse performance from one ChatGPT conversation, with a 2-minute OAuth setup.
Build automated workflows triggered by deal-stage changes and contact-interested signals. Covers the Job Change Trigger, the Form Submitted Trigger, and the webhook-driven HeyReach handoff after Apollo removed native LinkedIn automation in January 2026.
06 ZoomInfoBeginner ZoomInfo University's 13 lessons covering Buying Signals, Target Accounts, Buying Groups, AI Emailer, Dialer, Copilot Chat and the Chrome Extension. The cleanest beginner-to-feature ramp.
Full Guide A certification course covering Target Accounts, Account Summaries, AI Emailer, Dialer and Offerings setup. Applies across all ZoomInfo packages.
Advanced Use Cases A walkthrough of Target Accounts CRM sync, Account Fit Score, Whitespace Companies, Buying Groups, Intent Topic Clusters, WebSights and Offerings configuration. What mid-market RevOps leads need before rolling Copilot out to a team.
A 60-minute deep dive on Intent, Scoops and WebSights: how to combine them in Advanced Search and surface them on the Copilot Dashboard.
ZoomInfo's MCP page and its demo video: building a prospect list inside Claude from ZoomInfo's database.
07 ExaBeginner Exa's official Websets launch demo. A plain-English ICP turned into a structured prospect list with criteria columns.
Full Guide A longer walkthrough of Websets covering criteria refinement, enrichment columns, share and export, and the monitor-for-new-results workflow.
Advanced Use Cases A long-form interview with Will Bryk (Exa CEO) on Cognitive Revolution. How Exa indexes the web differently and why Websets returns different results from Google or Clay.
Will Bryk's AI Engineer conference talk on neural search architecture and how it powers agent retrieval. The most technical Exa talk available, useful if you run Claude Code with the Exa MCP.
08 FindymailBeginner A feature review and demo comparing Findymail with Apollo, Hunter and RocketReach. The most beginner-friendly intro to the tool.
Full Guide An end-to-end demo of every Findymail surface: CSV upload, LinkedIn extension and API setup, all in one video.
Advanced Use Cases Clay's official tutorial showing how to chain Findymail inside a work-email waterfall with ZeroBounce validation, straight from Clay's own curriculum.
A fast template build by Unlock Clay, with Findymail as the top-accuracy provider in the waterfall and a copy-paste starting point.
Step by step on connecting Clay to Findymail with your own API key or the Clay-managed account, plus every Findymail action available inside Clay (Find Mobile Phone, Validate Email, conditional runs).
09 ClayBeginner The official Clay 101 progression: Find Companies, Enrich Companies (Waterfalls), Find People, Enrich People, Claygent, AI Formulas and Export. Eric Nowoslawski features in the Claygent prompting lesson.
Full Guide Clay University's walkthrough of email waterfalls. Validation logic, catch-all handling, the "refund if no data" credit mechanic, and the framework most agency builds reference.
Advanced Use Cases Patrick Spychalski (The Kiln) on programmatic Lovable integration with Clay, API-key credit engineering, MCP servers as an emerging skill, and how to choose between n8n and Clay.
Connect Clay MCP to ChatGPT or Claude, run People Search and Audience reasoning, and package Functions so reps can run Ops-built workflows from chat with budget guardrails.
Patrick Spychalski (The Kiln) and Nikola Velkovski (HeyReach) walk through a step-by-step multichannel build: Clay enrichment to HeyReach sender rotation, with sequencing logic and reply handoff.
Try Clay and get free credits using this link
10 VectorNote: Vector's tutorial ecosystem is still thin in 2026. The best resources are Vector's own Playbooks and partner case studies, so those are what we picked.
Beginner A plain-English breakdown of how Vector's Signal-Driven Ad Audiences work: what counts as a signal, how audiences sync to LinkedIn, Google and Reddit, and what Ad Reveal returns.
Full Guide An end-to-end walkthrough of the Vector pixel install, ICP filter setup, omnichannel sync (LinkedIn, Google, Meta, Reddit, Pinterest, TikTok) and a retargeting playbook, with the Klue case as reference.
Advanced Use Cases Vector and The RevOps Shop's step-by-step Vector to Clay to HeyReach campaign for a large consulting firm, which they report outperformed third-party intent data by 17x.
ColdIQ's breakdown of Vector's features (contact-level de-anonymisation, off-site intent topics) inside a broader intent-signal framework.
11 RB2BNote: RB2B's third-party tutorial ecosystem is thin. The strongest content lives on RB2B Academy, Adam Robinson's newsletter and co-marketed webinars, so we prioritised founder-led and operator-validated resources.
Beginner RB2B's own academy hub. Pixel install, Slack alert setup, CRM workflow configuration and email templates, plus three running shows (Billion Dollar Challenge, Inbound-Led Outbound Live, Best of LinkedIn).
Full Guide Adam Robinson (RB2B founder) documents 10 operator plays running on RB2B, with the named operator behind each one.
Advanced Use Cases A live workshop with Adam Robinson (RB2B) and Patrick Spychalski (The Kiln), hosted by Jack Kosakowski (MarketBetter). The RB2B to Clay to outbound framework, which they report converts 11% more leads into booked meetings.
Taylor Haren's documented Clay table for RB2B-identified visitors. ICP tiering, Tier 1 to HeyReach (LinkedIn), Tier 2 to Smartlead (email). The playbook reports 40% and 54% reply rates from earlier campaigns.
Adam Robinson's weekly founder docuseries on RB2B's growth: executive strategy meetings, and the pricing and positioning bets behind it.
12 HeyReachBeginner Michel Lieben (ColdIQ founder) gives the cleanest 2026 beginner walkthrough: connecting LinkedIn accounts, building a first sequence, sender rotation defaults and basic safety limits.
Full Guide A product walkthrough covering connection requests, follow-up logic, "If Connected" conditional steps, the unified inbox and integrations. The best single-video tour.
Advanced Use Cases Build an AI agent that monitors HeyReach campaigns, drafts replies in Slack, and sends messages back through HeyReach via the CLI. Uses a "context + capability" framework.
The same build as RB2B pick 4, listed here for the HeyReach side: Taylor Haren's Clay table for RB2B-identified visitors, ICP tiering, Tier 1 to HeyReach and Tier 2 to Smartlead.
Nadja Komnenic and team's agency playbook. A HeyReach, Smartlead, Make and Clay stack with persona routing, multichannel handoff timing, and VA handoff documentation in Notion.
Try HeyReach and get free credits using this link
13 SmartleadBeginner A tutorial on Smartlead for cold outreach campaigns: setting up email accounts and campaigns, analysing results, and using the master inbox and smart delivery.
Full Guide Agency Leadriver's setup in the right order: inboxes, domain authentication, warmup, lead import, sequence building, sending limits and reporting. Covers 2026 rules (no link in the first email, open tracking off, plain-text follow-ups).
Advanced Use Cases Compliance after the 2024 Google and Yahoo rules: SPF, DKIM and DMARC mandates, complaint-rate thresholds, a 3 to 6 week warmup window and SmartDelivery integration.
Vaibhav Namburi (Smartlead founder) in a live Q&A on warmup logic, SPF, DKIM and DMARC nuances, and inbox placement strategy.
LeadHaste (a Smartlead Certified Partner and Clay Solutions Partner) walks through an 8-step setup: domain warmup, inbox connection, list building, sequence design, personalisation, deliverability tuning, launch and iteration.
14 InstantlyBeginner Hans Dekker's tour of Instantly's five core areas (Accounts, Campaigns, Leads, Unibox, Analytics), from signup to first campaign launch.
Full Guide A 37-minute walkthrough of Instantly: campaign setup, deliverability, the AI sequence writer and Unibox.
Advanced Use Cases A live build of a personalised Clay to Instantly workflow, with deliverability practices and personalisation at scale.
Hans Dekker's deliverability strategy after the 2024 Google and Yahoo rules: pool-based sending, throttling, automated inbox placement tests and parallel subdomains. Cites Gmail's 0.3% complaint ceiling and 2% bounce threshold.
Wire Claude and Instantly together via MCP. Pull live campaign analytics, create campaigns and sync results back, all from Claude.
Try Instantly and get free credits using this link
15 La Growth MachineBeginner LGM's official weekly product tour: a 30-minute demo and a 25-minute Q&A covering Sales Nav audience building, enrichment and the multichannel inbox.
Full Guide An end-to-end walkthrough of LGM for LinkedIn outreach automation and multichannel prospecting, all in one video.
Try La Growth Machine and get free credits using this link
16 Make.comBeginner Make's official step-by-step agent build (LLM, tools and a Slack trigger). The example shop inventory assistant adapts to a sales-qualification or HR bot.
Full Guide An example sales-assistant agent build: system prompt, lead-qualification tool wiring and demo scheduling logic, with a sales prompt template that works with GPT or Claude.
Advanced Use Cases A GTM stack walkthrough with Rob Sloan: Make.com, n8n and HeyReach for automated LinkedIn outreach with reply detection and routing.
Pankaj Kumar (DevCommX) on the architecture of Clay webhook → Make (or n8n) → HubSpot: dedupe, field transformation, contact upsert and sequence enrolment for outbound at scale.
The HeyReach team on using Make.com as the orchestrator for a LinkedIn-to-Smartlead fallback, AI reply classification inside Make, and lead routing.
17 n8nBeginner Self-host n8n on a VPS and build a first AI agent workflow with a chat trigger and tool calls, without burying n8n in generic dev examples.
Full Guide The official n8n docs on the parts an AI workflow is built from: agents, chains, tools, memory and vector databases.
Advanced Use Cases Replace $500 to $2K a month AI SDR tools with n8n: Signal, Enrich (Apollo), Research (LLM), Generate, Review, Send (Smartlead), Monitor. The author reports $47 a month in total API cost for 1,000 prospects.
An operator's decision framework: n8n for signal-based prospecting orchestration, Make for CRM sync, Zapier for simple flows an ops team can maintain. Includes cost maths for 50K-operation GTM workflows.
When to use Clay, Make or n8n inside a GTM stack, with one workflow: HubSpot webhook to Clay waterfall to ICP score to n8n routing to SDR queues. Clay does the data, n8n does the orchestration.
18 ApifyBeginner Run the Google Maps Scraper actor, handle the cap of about 120 results, export CSV or JSON, and run a second pass for email enrichment.
Full Guide An end-to-end B2B lead gen workflow: Maps, LinkedIn and Apollo actors → enrichment → validation → CRM, with scheduling patterns.
Advanced Use Cases Apify's official setup of the MCP server: adding actors and prompting Claude to extract data from Maps, LinkedIn and SERPs in natural language.
The native Clay and Apify integration: running actors from Clay tables, importing scraped data and chaining scrapers for ABM list building.
A comparison of Apollo-alternative actors, the HarvestAPI LinkedIn Employees scraper, the Curious Coder jobs scraper and others, with pricing.
Try Apify and get free credits using this link
19 SupabaseNote: Most Supabase content is written for developers, and the GTM-specific material is still emerging. These are the picks that treat Supabase as a GTM data layer.
Beginner Stand up a Supabase project, create a Postgres and vector schema, and connect it to n8n for ingestion. The best on-ramp for a GTM operator who does not code.
Full Guide An end-to-end architecture with Supabase as the lead and account data layer and n8n as orchestration. Includes leads and accounts table SQL, a lead-scoring schema and CRM-sync n8n node examples.
Advanced Use Cases Screenshots from an operator's build: LinkedIn-enriched leads (via LeadMagic) loaded into Supabase, with a deliberately denormalised contacts table of about 100 fields and status-step tracking.
The announcement and setup guide for the official Supabase MCP server, with tools covering database management, project operations, branching, storage, edge functions and documentation.
An architecture for a recruiting outbound system with Supabase as "Layer 3: Intelligence" (custom matching, scoring, qualification) alongside Clay (enrichment), n8n (automation) and the ATS.
Hope you enjoy these.
Team Kinetyca
kinetyca.com
