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ISSUE 17

How We Engineered $197K in Outbound Revenue in 5 Months

A behind-the-scenes breakdown of the GTM system that replaced SDRs and delivered 5x ROI

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Everyone’s talking about “scaling outbound.”

But almost no one’s actually doing it.

Because sending more emails ≠ scale.

Building a machine that runs itself? That’s scale.

When StryvRevenue came to us, they had the people, strong sales team, tons of market insight…

But they didn’t have the system.

No central engine. No automation. No visibility.

Here’s what we built for them, and what happened next 👇

🔧 Step 1: Scalable Infrastructure

  • 30 inboxes
  • 10 domains
  • 4 LinkedIn profiles
  • Kixie + HubSpot dialer syncing with Clay in real-time

Every channel connected. Every reply tracked.

🧠 Step 2: Intelligence at the Core

Clay handled scraping, enrichment, CRM hygiene, lead scoring, and routing.

Nothing touched by a human until it was qualified.

🎓 Step 3: System Handover, Not Dependency

We didn’t just “run it”, we trained their AE to take full ownership in 8 weeks.

Clear SOPs. Full control. No ongoing dependency.

In just 5 months:

  • ✅ $197K in new revenue
  • ✅ 5x ROI
  • ✅ One person managing it all in-house

This wasn’t a lead gen agency.

This was a GTM engine they now own.

If you're hiring SDRs but not building systems, you're scaling inefficiency.

PS: We’ve got 1 slot open for a full GTM build in the new year.

📞 If you want a system that books meetings for you, let’s talk and see if it’s a fit.

Want this built for your team?One call with a founder. We tell you which parts apply to your GTM, and what we would build first.Request a call
FURTHER READING
Matteo Fois
WRITTEN BYMatteo FoisCo-founder and COO, Kinetyca

Lawyer by training, then operations at Amazon. Runs delivery: process, documentation and the detail corporates expect.

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