Apollo: what it is and how we use it

Apollo is a B2B contact database with prospecting, email sequences and a dialler in the same workspace. Apollo states 240M+ contacts and 30M+ accounts, 200+ integrations, and AI agents that build lists, write outreach and book meetings.

It is priced per seat, with a credit allowance on each plan for revealing contact details.

In the stack we suggest to early teams, Apollo finds the company and person and Prospeo verifies the email. We do not run Apollo in the systems we build.

For a team that is just starting, Apollo is a reasonable first data tool, because it finds, verifies and sequences in one subscription. As a system grows, those jobs usually move to tools that each do one of them better.

US dollars, excluding tax. Apollo labels these introductory prices that may change. Basic and Professional come with a 14-day trial, and inbound and dialler add-ons are priced per team.

• early teams who want one bill and one login
• searching for companies and people by firmographics

• data accuracy being the whole game
• teams that already run separate sending and dialling tools

• BLOGThe GTM tech stack by company stage: the layers, the tools and what to build
• BLOGB2B outbound: how a modern outbound system works, stage by stage
• BLOGSignal-based selling: what it is, the signals we use, and how we route each one to a play
• BLOGLinkedIn outreach vs cold email: which one to use, and how to run both on the same list
• GUIDEThe Claude Prospect Research Agent: Setup and Usage Guide
• GUIDEClaude MCP for Beginners: The Claude GTM Playbook