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CRM AND REVOPS

Folk: what it is and how we use it

Folk is a light CRM built around contacts and relationships. The CRMs we connect to most are HubSpot and Attio.

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The Folk link is a referral link. If you sign up through it we may earn a commission, at no cost to you.

What Folk is

Folk is a CRM for small teams. It syncs contacts from email, calendar and WhatsApp, captures people from LinkedIn with a browser extension, and adds pipelines, enrichment, email sequences and AI assistants on top.

It is priced per member, with 5,000+ integrations listed on its pricing page.

How we use it

We have tested Folk, but it is not a CRM we run in client systems.

We put Folk in the same lightweight group as Attio. It suits selling through relationships and partnerships more than a structured pipeline you need to forecast.

Pricing

Standard$30/member/month500 email finds a month. $24/member/month billed yearly.
Premium$60/member/monthAdds deals, sequences, dashboards and API. $48/member/month billed yearly.
Enterprisefrom $100/member/monthCustom limits. From $80/member/month billed yearly.

US dollars. There is a two-week free trial with no card.

Pricing checked 22 October 2026 on Folk's pricing page. Prices change, so check there before you buy.

Who it fits

A GOOD FIT
  • partnerships and network selling
  • small teams that live in email and LinkedIn
NOT A FIT
  • a structured pipeline with forecasts
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Tools are the easy part.
Wiring them is the work.

You could buy every tool on this page tomorrow. What takes six months to get right is how they talk to each other. That is the part we do.

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