What Instantly is
Instantly is a cold email platform. Every outreach plan includes unlimited email accounts and warm-up, and the plans differ by how many emails you send and how many contacts you upload each month.
Around the sending tool it sells a lead database of 450M+ B2B contacts, a CRM, website visitor identification and AI agents that handle replies. Each is priced separately.
How we use it
Our own outbound runs on EmailBison. Instantly is the sender several of our clients already use, so we work in it regularly.
In practice that means three things. Our mailbox setup can export new sending accounts straight into Instantly. We build Clay tables that push verified leads into Instantly campaigns. And we route Instantly replies into the client's Slack, so the team sees them where it already works.
Pricing
Outreach plans only, in US dollars. The lead database, CRM and other products are priced separately. There is a free trial with no card required. Instantly's comparison table lists Hypergrowth at 100,000 emails, against 125,000 on the plan card, so check the page if that limit matters to you.
Pricing checked 22 October 2026 on Instantly's pricing page. Prices change, so check there before you buy.Who it fits
- high-volume sending across many domains and inboxes
- teams that want warm-up and inbox management in the same tool
- a few hundred emails a month