What it means
Multichannel outreach contacts the same prospect on more than one channel, usually email, LinkedIn and phone, as one coordinated sequence. The channels support each other. A LinkedIn connection request makes a later email familiar, and a call lands better when the person has already seen your name.
Coordination is the hard part. Each channel needs to know what the others have done, so nobody gets a cold opener on one channel after replying on another.
How we use it
We choose channels after the list is enriched and scored, never before. In the multichannel system we built for StryvRevenue, top-tier ICP accounts got the most channels, and lower tiers got LinkedIn plus email or email only. The full case is in the StryvRevenue case study.
How we sequence the two main channels is in LinkedIn outreach vs cold email. If a connection request is still pending after a week or so, the email sequence starts instead.